Think. Write. Speak. Blog.

Last night on Sky News a masked, and apparently deeply repentant, Boris Johnson told reporter Beth Rigby, "I repeat my deep apology for mistakes that may've been made on my watch."

Sadly, as any professional wordsmith will tell you, his form of words was a carefully considered attempt to deflect responsibility. A master class in ...

Rhetoric gets a bad press. Familiar phrases like 'empty rhetoric' and 'cutting through the rhetoric' create the impression that rhetoric is little more than a linguistic back alley – a dark and dangerous place teeming with dubious characters who spend their time perfecting ways of pulling the wool over our eyes. A destination honest folk, like you ...