Written by: Martin Shovel | Posted on: | Category: Speechwriting
Most speeches are dull affairs because they are simply pieces of writing read aloud. If you don’t want to end up trying to swim across a lake in lead boots, it’s vital to remember that speaking and writing are fundamentally different ways of communicating.
Speech is evanescent; its medium is sound. It unfolds in a series of moments; each ...
Written by: Martin Shovel | Posted on: | Category: Speechwriting
People often ask me, “what makes a good speaker?” My answer is simple: good speakers - and writers - talk in pictures. The language they use is full of images and metaphors. As they speak, the words they use conjure up pictures in the mind’s eye. Pictures that help listeners see and feel what they mean. Pictures that transform lifeless ...