Tag: persuasion

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People often ask me, “what makes a good speaker?” My answer is simple: good speakers - and writers - talk in pictures. The language they use is full of images and metaphors. As they speak, the words they use conjure up pictures in the mind’s eye. Pictures that help listeners see and feel what they mean. Pictures that transform lifeless ...

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Rhetoric gets a bad press. Familiar phrases like 'empty rhetoric' and 'cutting through the rhetoric' create the impression that rhetoric is little more than a linguistic back alley – a dark and dangerous place teeming with dubious characters who spend their time perfecting ways of pulling the wool over our eyes. A destination honest folk, like you ...

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